michael.
Available for freelance

Michael
Macabatao

I am a
Graphic Designer

I craft digital experiences at the intersection of design, code, and intelligence. From polished brand visuals to conversion-focused websites, growth-driven social campaigns, and custom AI chatbots — I turn ambitious ideas into shipping products.

View my workStart a project
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Capabilities

Four disciplines. One obsession.

End-to-end services covering everything from your first sketch to the last deployed pixel.

01

Graphic Design

Brand identities, print collateral, and visual systems that make your business unforgettable.

  • Logo & brand systems
  • Social media creatives
  • Print & packaging
  • Editorial layouts
02

Web Development

Blazing-fast, responsive websites built with modern frameworks and pixel-perfect execution.

  • React & Next.js apps
  • E-commerce
  • Landing pages
  • Headless CMS
03

Social Media Management

Content strategy, community growth, and paid campaigns that move the needle.

  • Content calendars
  • Community engagement
  • Ad campaigns
  • Analytics reporting
04

AI Automation

Custom chatbots and automation workflows that scale your business without hiring more humans.

  • Custom chatbots
  • Workflow automation
  • AI integrations
  • Prompt engineering
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Projects Delivered
0+
Happy Clients
0
Years Experience
0
Coffee Consumed
Selected Work

Every pixel earns its place.

Neon Brand Identity
Featured
Graphic Design

Neon Brand Identity

Complete brand identity system for a futuristic tech startup — logo, guidelines, and launch assets.

SaaS Landing Redesign
Featured
Web Development

SaaS Landing Redesign

Rebuilt a SaaS landing page from scratch — 3.2x conversion lift within 30 days.

Growth Campaign — Fashion Label
Social Media Management

Growth Campaign — Fashion Label

6-month content + paid social program that grew IG following by 47k and drove $210k in attributed revenue.

Support Chatbot for E-commerce
Featured
AI Automation

Support Chatbot for E-commerce

24/7 GPT-powered support agent that resolves 68% of tickets without human intervention.

Swipe to explore
⸻ Manifesto

How good work actually gets made.

Chapter 01 of 05

First.Listen closely.

Every project starts with a question, not a Figma file. What are you actually trying to win?

Chapter 02 of 05

Then.Design with intent.

Every pixel earns its place. No decoration. No filler. Every choice ships a message.

Chapter 03 of 05

We build.Sharp & fast.

Production-grade code. Butter-smooth interactions. Devices you didn't even know existed.

Chapter 04 of 05

Test.Refine. Ship.

We measure, iterate, and only launch when it feels inevitable.

Chapter 05 of 05

Less than 1%do all four.

Design, code, growth, and automation — most freelancers pick one. I do the whole loop.

⸻ Process

How we go from idea to shipped.

Swipe →

01 · Discover

Dig into the goal

Kick-off call, competitor scan, and a clear brief before a single pixel moves.

02 · Design

Craft the look & feel

Moodboards, wireframes, then high-fidelity screens iterated with your feedback.

03 · Build

Ship pixel-perfect code

Clean, fast, responsive front-ends wired to whatever backend or automation you need.

04 · Launch

Go live & grow

Deploy, monitor, and iterate — plus post-launch training so you own the wheel.

Michael Macabatao
Est. 2019
About

Half strategist, half craftsman — obsessed with the details you don't notice but always feel.

I craft digital experiences at the intersection of design, code, and intelligence. From polished brand visuals to conversion-focused websites, growth-driven social campaigns, and custom AI chatbots — I turn ambitious ideas into shipping products.

Based
Remote / Worldwide
Experience

A track record of shipping the impossible.

Jan 2022 — Present

Founder & Lead Designer

Macabatao Studio· Remote

Independent multidisciplinary practice blending brand design, web development, and AI automation.

  • Shipped 40+ client projects across 3 continents
  • Grew studio revenue 3x YoY
  • Built proprietary chatbot framework
Mar 2020 — Dec 2021

Senior Web Developer

Orbit Digital Agency· Manila, PH

Led front-end architecture for Fortune 500 client campaigns.

  • Rebuilt design system reducing dev time 40%
  • Mentored 5 junior developers
  • Shipped 20+ landing pages
Jun 2019 — Feb 2020

Social Media Strategist

Wildflower Co.· Cebu, PH

Ran content strategy and paid social for a lifestyle e-commerce brand.

  • Grew IG following 47k in 6 months
  • Managed $80k monthly ad budget
  • 3.2x ROAS on Meta
⸻ Toolbox

The stack that ships.

Photoshop✦
Illustrator✦
React✦
Next.js✦
Framer Motion✦
OpenAI API✦
Photoshop✦
Illustrator✦
React✦
Next.js✦
Framer Motion✦
OpenAI API✦
Meta Ads✦
Adobe Photoshop✦
Instagram✦
TikTok✦
Webflow✦
Canva✦
Meta Ads✦
Adobe Photoshop✦
Instagram✦
TikTok✦
Webflow✦
Canva✦
Kind Words

Trusted by brands that ship.

"Michael delivered our brand refresh two weeks ahead of schedule and it looked ten times better than we imagined. Absolute pro."

S
Sarah Chen
Founder · Lumen Studio
01 / 03
Contact

Have a project?
Let's make it real.

Whether it's a brand refresh, a landing page that converts, or a chatbot that never sleeps — I'd love to hear about it.

michael@portfolio.com
Remote / Worldwide
Michael Macabatao.

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